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Facebook Usernames: Another “nail in the coffin” for using on “plain simple...
The launch of Facebook Usernames creates YET ANOTHER item that corporations have to register for to manage their brands and identities. When coupled with requirements for unique corporation names,...
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RE: Can Twitter be saved? (What I would if I worked at Twitter)
Mark Gimein (columnist of Slate’s “The Big Money”) recently posited that Twitter is “collapsing under its own weight” due to the sheer number of Tweets we all have to wade through. I agree. I recommend...
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Web 2.0 Communities for Business – Tip #1: Treat social as a channel not a...
More and more of late, I have been asked to share advice as to how to build effective communities to advance the needs of businesses and government agencies. As I reviewed my notes and lessons learned...
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Web 2.0 Communities for Business – Tip #3: Pick your destination before you...
I have found ten common themes that apply irrespective of what your enterprise does, your market is or what technology platform you are using. The post below is my third of 10 tips; each with a...
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Web 2.0 Communities for Business – Tip #10: Connect All The Dots
I have found ten common tips that apply irrespective of what your enterprise does, your market is or what technology platform you are using. This is my last tip in this series of 10 posts; each with a...
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Why Groupon is worth 100x more than MySpace
MySpace—founded in 2003—was one of the “original” big social media players. Its purchase by News Corp for US $580 million in 2005 launched a social media “gold rush.” Six years, later it is on the...
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The Social Networks that Are (and Would Be) King
Yesterday, I argued that the reason that Groupon is worth 100x the value of MySpace is inherently due to the Total Net Value of the connections between their members. To create a social network with...
View ArticleAurasma: Augmented Reality on your iPad, iPhone or Android
Article first published as Aurasma: Augmented Reality on Your iPad, iPhone or Android on Technorati. At this week’s New York Tech Meetup event, (after surprise opening comments by Mayor Bloomberg), I...
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The One Feature Facebook Needs to Create the Killer Marketing App
Article first published as The One Feature Facebook Needs to Create the Killer Marketing App on Technorati. Facebook has the potential to become the “marketing platform of the decade” used by all types...
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Getting Mobile Advertising Right: You Have One Opportunity
Mobile Advertising is more like classic Direct Response Marketing than Web Advertising: you have one opportunity for the perfect pitch: for each person, based on who he is and what his is doing—right...
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Rebel Mouse Makes It Easier for Others to Understand You
Article first published as Rebel Mouse Makes It Easier for Others to Understand You on Technorati. Last week Paul Berry, former CTO of the Huffington Post, launched his new Rebel Mouse social...
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